How to Launch an Information Product?

I think I got this from John Chow, an Internet Marketing Guru.

I enrolled in his course, Blogging With John Chow, few years ago and this is what I learned so far.

If you have the desire to create and publish your own digital or information product such as eBook, video, etc, then you should check this out.

It may inspire you to take actions.

Enjoy!

• You have to decide.

(In my own opinion, this tells us to decide on what we really want. If we want to pursue the launching of an information product, then we should be decided on ourselves that we really do it.)

• You have to take action of your decision.

(Do not just wish and say to yourself and others that you want to create a digital product. Just do it as Nike says.)


How to launch an information product?


 2 choices: problem and opportunity (I learned from Sha Nacino, a book author, that problem can be turned into an opportunity to solve.)

• Wordpress
• wishlist - 197 dollars (membership software) good for one year
• woo themes (a Wordpress theme) 39 dollars and above (one-time payment)
• Vimeo Pro for video (if you want to upload your own training or tutorial videos) 199/year ($17/month billed annually)
• Aweber (19 dollars per month), it is an email list and autoresponder
• Clickbank (to list your product)

          - the goal is to make it on top 1 of ClickBank page
          - gravity score (# of Clickbank affiliate that has 1 sale of product)

• do a product launch (this is where you do the marketing and promoting of your product. It depends whether you will use Social Networking Sites or inform your subscribers in your email list).

That's it!

I hope you find this blog post interesting and useful. If you want to learn more, you could visit John Chow's website here or keep checking this blog.

Thanks and have a great day!


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