Sarah is the new endorser of Unica Hija. First, what is Unica Hija all about?
Unica Hija is a Filipino retailer of stylish casual and business apparels for women. Proponent of smart dressing, it offers designs inspired by the latest international and local fashion trends. Unica Hija is owned by LC Star Power Ventures Inc. I copy and paste this news posted from their site here into my blog. Here it is:
"After 16 years, Unica Hija is ready to flip the old pages and welcome a new beginning in February 2009. Gone are the days of very safe and passé styles, dull prints, ho-hum colors and too match-y coordinates. Expect more daring, fashionable and age-defying silhouettes, more exciting colors and style-compatible fractional designs from us. Unica Hija has definitely evolved.
Aside from having a new logo and store plan to signify our change, we deemed of having someone who can truly personify the new Unica Hija nothing but necessary. And we are enormously grateful to find exactly that in the person of Sarah Geronimo, who seems to be undergoing a similar stage with us.
Unica Hija firmly believes that Sarah Geronimo is the next big star. She has all the tools and talents that will make her succeed in show business. With a very successful stint as a singer, she embarked on a movie career with blockbuster results. And notwithstanding the milestones she had achieved, her feet still stood firmly on the ground. She has remained humble as ever with nary an air of arrogance, which makes her a perfect choice as our celebrity endorser. She is the role model for the young ladies to emulate.
And she is no longer the teeny-bopper who can sing really well, but the serious singer-actress of great caliber. The 14-year old girl who sang Celine Dion’s “To Love You More” in her winning rendition had truly gone a long way. Like Unica Hija, she has grown. And we believe that with the new Unica Hija, Sarah Geronimo can better show that great change in her."
She is perfect endorser to the new look of Unica Hija as what they say and I agree with them. She is becoming more beautiful as time goes by and people starting to notice it. I'm not just referring to the physical appearance but also to the qualities and characteristics she has. Thanks for reading! ^_^
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